Product Marketing Manager

Job Description

At Boeing, we innovate and collaborate to make the world a better place. We’re committed to fostering an environment for every teammate that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.

Boeing is seeking a dynamic and results-driven Product Marketing Manager to lead the marketing efforts for our Technical Operations (Tech Ops) software and services portfolio in Seattle, WA. or Inglewood, CO.  This role will be pivotal in driving the value story, growth and market presence of our technical operations solutions within the aerospace commercial, business and defense segments. The ideal candidate will possess a deep understanding of product marketing strategies, exceptional communication skills, and a passion for innovation in technology.

Responsibilities:

• Product Strategy: Be the expert on the product; collaborating with product management to define and shape the product strategy, ensuring alignment with market needs and business growth goals.
• Market Research and Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product positioning and marketing strategies.
• Product Positioning and Messaging: Develop and refine product positioning, messaging, and value propositions  that resonate across Tech Ops user, choose and approver target buyer personas. Ensure alignment with overall business objectives and customer needs.
• Go-to-Market Strategy: Lead the development and execution of comprehensive go-to-market plans and strategies for new-to-market and legacy software and service solutions; including market segmentation, messaging, and positioning strategies. Collaborate with cross-functional teams, including product development, sales, growth marketing and customer support.
• Content Development: Create compelling internal and externally facing marketing collateral, including physical and virtual product sheets, guides, case studies, whitepapers, and presentations that effectively communicate the value and benefits of the Tech Ops portfolio.
• Digital Marketing: Oversee digital marketing initiatives, including product web pages, SEO, PPC, and social media campaigns, to drive awareness and lead generation for the Tech Ops offerings.
• Sales Enablement: Equip the sales team with the necessary tools, training materials, collateral and resources to effectively sell the Tech Ops portfolio. Conduct regular training sessions and provide ongoing support.
• Customer Engagement: Foster strong relationships with customers and industry stakeholders. Gather feedback to inform product development and marketing strategies.
• Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives; including but not limited to Contribution (Revenue, Adoption, Retention/Churn), Average Deal Size, Adoption Rate, Retention Rate, etc. Analyze data to optimize campaigns and improve ROI.

Basic Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.
• 5 years of product marketing experience, preferably in the aerospace, defense, or technology sectors.
• Proven track record of successfully launching and managing technology products.

Preferred Qualifications:

• Strong analytical skills with the ability to interpret market data and customer insights.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively.
• Proficiency in digital marketing tools and techniques, including SEO, PPC, display, email and social media marketing.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Innovative thinker with a passion for software/technology and a customer-centric mindset.
• Excellent communication and presentation skills, with the ability to influence and align teams in a fast-paced, cross-functional environment.
• Significant product marketing and development experience including proven experience in enterprise Tech Ops software product marketing.
• Deep understanding of market trends and product lifecycles
• Firm grasp of ways to develop strategic product marketing campaigns.
• Strong leadership skills and the ability to influence stakeholders at all levels.

Drug Free Workplace: 

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies. 

Pay & Benefits:  

At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent.  Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.  

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.  

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements. 

Pay is based upon candidate experience and qualifications, as well as market and business considerations.  

Summary Pay Range:

Experienced: 124,950 – 169,050

Senior: 150,450 – 203,550

Applications for this position will be accepted until Jul. 07, 2025

Export Control Requirements: This is not an Export Control position.

Education

Bachelor's Degree or Equivalent Required

Relocation

Relocation assistance is not a negotiable benefit for this position.

Visa Sponsorship

Employer will not sponsor applicants for employment visa status.

Shift

This position is for 1st shift

Equal Opportunity Employer:

Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

Experience Level
Individual Contributor
Contingent Upon Program Award
No, this position is not contingent upon program award

Schedule
Full time

Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.